Young Living Trends – the special area for young, flexible living worlds

Newly created – in July, Frankfurt will be featuring young living trends. However, in this context, “young” doesn’t only refer to the age of the target group but also to an attitude to life. The reasons behind the rise in mobile living solutions are obvious. More and more people are changing jobs and consequently home base at regular intervals. They’re moving from North to South, from West to East and the solid wood wall unit gets left behind in the process. What people want are mobile furniture items in bold designs, new materials and fashion colours – combined with trendy accessories. Beam yourself into the future in Galleria 1!

The special “Young Living Trends” area focuses on three major consumer genres: “urban nomads”, “conscious people” and “party people”.

• Urban nomads
  
  
  
  Adventure, optimism, networking – urban nomads are the world’s winners. At home in their global village, they maintain relationships with like-minded people around the world – in New York, London, Berlin, Frankfurt, Amsterdam, Tokyo and Buenos Aires.
  
  They enjoy a modern, brand-conscious lifestyle. Indulgence, the avant-garde, individualism and a never-ending passion for all that’s new drive urban nomads from one bustling metropolis to the next.
  
  Their furnishings are minimalist, urbane and flexible. Mobile furniture suits ever-changing living scenarios. Mementos from distant lands, exquisite design objects and specially chosen home accessories create a distinctive style in any new home.
  
  
• Conscious people
  
  
  
  Nature, the future, responsibility - conscious people know that earth needs to be nurtured. Contemporarily and single-mindedly, they get together with others of the same mindset. Within a modern media network, they re-interpret traditional values such as conscientiousness, friendship and the family.
  
  They buy with their heart not just their head, purchasing products, which not only please them but also match up to their own convictions. Disposable, mass-produced, cheap products are out of the question. Sustainable, organic products are a must. Feel-good purchases, even of mundane products, can flatter the soul.
  
  Naturalness defines the living style of conscious people. The choice of material is based on ecological criteria and socially responsible manufacturing methods. Furnishings are expensive with longevity in mind. Emotional elements meet minimalist forms – the seasons and moods find expression in natural accessories.
  
  
• Party people
  
  
  
  Cliquey, fast and fun – party people know what they want – never to grow up. They move from one trendy bar to the next club in large groups. They come alive during the night and allow their impressions to flow into their creative work during the day.
  
  They buy whatever is fun. Today, colourful and kitschy, tomorrow cool and stylish – tastes change in the pulsating rhythm of the techno and house music, which perpetually accompanies them. Whatever happens, it’s important to be up there with it.
  
  The homes of these trendsetters suit their turbulent lifestyle perfectly. Constantly changing and always ready to welcome a horde of party people for a party or sleepover. Here, a wild style mix somewhere between design object, plastic gadget and souvenir rules.